Test smart.
Launch confident.
We help Food and Beverage brands validate concept, taste, usage, and market fit in the U.S. before investing heavily — and avoid expensive mistakes.
Don't guess.
Ask your future customers.
85% of new CPG products fail. Validate early, reduce launch risks.
Testing Formats
Share your goals and we will help define the right approach.
ONLINE SURVEY
Not sure about a new concept, packaging, naming, logo, new flavor?
- Digital questionnaires
- 50 to 1,000 respondents
- Results in 3-5 business days
From $12 per participant
FOCUS GROUP
Uncover motivations and barriers to purchase or repeat with live reactions
- Moderated in person sessions
- 8 to 200 participants
- Results in 5-10 business days
From $100 per participant
IN-HOME USAGE
See how your product integrates into daily routines and measure purchase intent
- Online survey + video calls
- 20 to 300 participants
- Results in 10-15 business days
From $80 per participant
ONLINE SURVEY
Not sure about a new concept, packaging, naming, logo, new flavor?
- Digital questionnaires
- 50 to 1,000 respondents
- Results in 3-5 business days
From $12 per participant
FOCUS GROUP
Uncover motivations and barriers to purchase or repeat with live reactions
- Moderated in person sessions
- 8 to 200 participants
- Results in 5-10 business days
From $100 per participant
IN-HOME USAGE
See how your product integrates into daily routines and measure purchase intent
- Online survey + video calls
- 20 to 300 participants
- Results in 10-15 business days
From $80 per participant
WHY SERIAL TASTER?
Built around modern F&B brands' needs
Targeted Audiences
Get feedback from the consumers who actually matter for your brand.
Agile & Fast
We deliver insights in weeks, not months, so you never miss a launch window.
Cost-Effective
No expensive labs. High-quality insights optimized for growing and established brands.
Business-Driven
Not just raw data. Get clear, actionable insights on taste, usage, and purchase intent.
Become a Taster
Join our community of food lovers, try new products, and get rewarded for your feedback.
Qualify in 2 minutes
I’m Jessica, founder of Serial Taster. Born in Paris, I am now based in New York City.
I’ve always been passionate about food and hospitality, and the idea for Serial Taster started at a food trade show. After discovering so many incredible innovations, I tasted something that clearly missed the mark. Yet we all praised the two young founders, so proud of what they had built. No one had the courage to tell them the truth. I remember thinking: How could passionate founders have already invested so much time and money without validating their product first?
Serial Taster exists to change that. I want to help brands build products that truly last in an increasingly crowded and fast-moving industry.
Get in touch
Thinking about testing a product? Tell me more and I'll get back to you shortly.